Posted on: 6/24/2010

Marketing Operations Analyst (KCI)

SUMMARY:
Responsible for tracking/overseeing all budgets for Marketing and establishing ROI measurement for each department within Marketing (where applicable) against budgeted goals for all marketing activities. Serves as primary liaison between Marketing and Finance, Legal and Senior Executives for tracking of budget and approval process. Assist in the development and implementation of marketing strategies and programs. Assists in event organization and execution. Developing professional expertise, applies company policies and procedures to resolve a variety of issues.

REQUIREMENTS:

• Bachelor's degree in Marketing, Communications or Business Administration or the recognized equivalent in work experience.
• Requires 2+ years of related experience.
• Advanced PC skills including Excel, Word and PowerPoint a must. Proficiency with Database Access and MS Project a plus.
• Experience working with ROI metrics related top Marketing activities and strategic planning needed.
• Ability to handle and be comfortable with multiple tasks and high-level projects simultaneously.
• Excellent communication skills, oral, written and presentational.
• Must be punctual, regular and consistent in attendance.

KEY RESPONSIBILITIES:

• Assists in planning and track/oversee all budgets for Marketing.
• Establishes ROI measurement for each department within Marketing (where applicable) against budgeted goals for all marketing activities.
• Updates and distributes Marketing calendar for all major Marketing programs, events, tradeshows, sponsorships, Channel activities, etc.
• Assists in development and implementation of marketing strategies and programs across all direct and indirect sales channels and advertising mediums to generate sell-thru and market share growth in all product categories through new product launches as well as supporting channels for existing products.
• Provides financial reporting to Sales, Finance and MCD on a weekly/monthly/quarterly/yearly basis for Marketing spend.
• Provides input for the organizational structure of Marketing.
• Gathers data from marketing team and evaluate marketing programs and campaigns across multiple criteria including relevant response rates, cost/revenue analysis, qualitative key learnings and overall results.
• Maintains continuous understanding of competitive offerings and go-to-market approaches. Develop appropriate response strategies to local market conditions and provide marketing competitive information across all local area departments.
• Partners with marketing/sales personnel for events/trade shows to ensure salesperson participation, appropriate collateral is available and the Kyocera brand is properly displayed, optimizing awareness and interaction with customer base.
• Identifies opportunities for improvement by recommending new, or changes in existing, work processes and roles & responsibilities that include, but are not limited to interface with different disciplines within Marketing, Sales/Sales Ops., Product Mgmt., Research and Account Product Marketing personnel.

PROBLEM SOLVING:

• Normally receives general instructions on routine work, detailed instructions on new projects or assignments.
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SCOPE OR IMPACT:(financial or other quantitative measures):

• Works on problems of moderate scope where analysis of situations or data requires a review of a variety of factors.
• Exercises judgment within defined procedures and practices to determine appropriate action.
• Builds productive working relationships internally and externally.

WORK ENVIRONMENT/PHYSICAL DEMANDS/SAFETY CONSIDERATIONS:

• Works in an office environment

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